![]() ![]() In its announcement, Mozilla talks a lot about how the brand system rests on ideas like “it’s a radical act to be optimistic about the future of the internet” and “we make transparency and a global perspective integral to our brand, speaking many languages and striving to reflect all vantage points.” That’s a challenge no branding expert can refuse, so it’s no surprise the organization went on a quest for new logos and an update to its iconic Firefox brand. With products like its password manager Lockwise, private file-sharing service Send and security tools like Firefox Monitor, Mozilla has greatly expanded the brand. ![]() Mozilla’s Firefox is getting a new logo that is meant to reflect that the brand now stands for more than a browser. ![]()
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